Difference between Bounce & Exit Rate?

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.

A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs.

R_b = T_v/T_e

where

• R_b = Bounce rate
• T_v = Total number of visitors viewing one page only
• T_e = Total entries to page

A visitor may bounce by:

• Clicking on a link to a page on a different web site
• Closing an open window or tab
• Typing a new URL
• Clicking the "Back" button to leave the site
• Session timeout

Example : Let’s say 1,000 people enter on my homepage and 150 never go any further. My homepage has a bounce rate of 15%.

EXIT RATE

Exit Rate as a term used in web site traffic analysis (sometimes confused with bounce rate) is the percentage of visitors to a site who actively click away to a different site from a specific page, after possibly having visited any other pages on the site. The visitors just exited on that specific page.

Example : Let’s say of the 1,000 people who viewed the product detail page today, 340 never viewed any pages afterward. That gives us an exit rate of 34%.

Further, let’s say that 300 people entered on that page and 100 never viewed any additional pages. Then the page would have a 33% bounce rate. But wait, 340 people never viewed any pages after the product detail page – true…So, are my bouncers also included in the exit rate calculation? Let’s recap:

To understand the difference between exit and bounce rates for a particular page in your site, keep in mind three things:

Let's clarify this last point with a simple example. Your site has pages A through C, and only one session per day exists, with the following pageview order:

• Monday: Page B > Page A > Page C
• Tuesday:  Page B > Exit
• Wednesday:  Page A > Page C > Page B
• Thursday:  Page C > Exit
• Friday: Page B > Page C > Page A

The % Exit and Bounce rate calculations are:

Exit Rate: 

• Page A: 33% (only 3 of 5 sessions included Page A)
• Page B: 50% (only 4 of 5 sessions included Page B)
• Page C: 50% (only 4 of 5 sessions included Page C)

Bounce Rate:

• Page A: 0% (no sessions began with Page A, so it has no bounce rate)
• Page B: 33% (bounce rate is higher than exit rate, because 3 sessions started with Page B, with one leading to a bounce)
• Page C: 100% (one session started with Page C, and it lead to a bounce)

Basics about Search Engine Optimization

What are Search Engines?

Search engines are programs that search document for specified keywords and return a list of document where keywords were found.

These are designed to search for information on World Wide Web. The search results generally presented in a line of results referred to SERP (search engine results page).

Search engines are very critical key element to find out specific and relevant information through huge extend of World Wide Web.

For example: google, yahoo, bing, msn etc

How Search Engine works?

Search engines have robots (spiders, crawlers) that scour the internet and send back the results and links to the search engines. Usually a webpage may have pdf, jpg, image or other files, but search engines need to crawl all types of webpage so they use the best paths-links. 

There are total five steps of working:

Crawling: 

First of all search engines crawl the web to see what is there on webpage. So a piece of software called robots crawl the whole webpage and follow links from one page to another. Crawlers can reach millions of interconnected documents following links. 

Spider (robots, crawler):

A set of computer program that browses www in methodical way and automatically scan the webpage & website for updated content & downloaded a copy of its data centre to index.

Every search engines have their robots like google has googlebot, yahoo has yahoo slurp and bing has bingbot etc.

Indexing:

The process of indexing is identifying the words and expressions that describe the page and assigns the page to a particular keyword.

After search engine index everything they found on the way according to their relevancy and important links. And indexed page is stored in a giant database from where it can later be retrieved. 

Processing:

When visitors enter for a search query, the search engine processes it. They compare the search request with the indexed pages in database. They search the relevant information from their database as we search meaning of a specific word from the dictionary.

Calculating Relevancy:

It might be possible that more than one page contains search string. So search engines starts calculating relevancy of each page according to their unique contain and important links. They calculate relevancy with the help of various algorithms like keyword density, links, Meta tags etc.

Websites with unique and updated contents get higher preference than others.

Retrieving:

After choose pages for search query, they display the results in the browser with most important sites to least important sites.

Building Maintenance & Cleaning

Building maintenance is the process to keep usable for its occupants and users according to their pre-determined standard. It has become a bigger part of construction work in the building industries. We have surrounded by various types of building such as artistic, cultural, technological importance. They do not give lifetime guarantee for their appearance and conditions. If these historical and architectural buildings not maintained properly, they may considered as a matter of national importance and public interest. 

Cleaning plays a very important and central role in building maintenance process.  It can be a simple step towards green environment and building security. Building maintenance Sydney provides various cleaning services with a good reputation for quality and integrity.  

Types of Building Maintenance & Cleaning

Proper maintenance always keeps building's appearance and extends its life. When external part of any building exposed to natural environment, they may decay quickly. Following are the types to maintain and clean buildings easily. 

1. Regular Maintenance

The regular maintenance of architecture and structure of buildings is very important. They needs to do repairing time to time. Building maintenance & cleaning companies provide cleaning of windows, doors, repairing and painting of lifts etc. By the regular maintenance of building, they will look as new building. 

2. Repairing of building

Every building owner/manager tries to construct building with good quality of materials but still they need proper repairing. Maintenance firms have various professionals to repair damaged part of buildings. 

3. Cleaning

Cleaning of building structure is so important to prevent health and safety issues and complaints. Cleaning Liverpool is managed through according to a preventive maintenance program. Left vacant buildings from a long period of time should be properly cleaned and checked. 

4. Electrical & Plumbing Services

Building maintenance includes building repair, electrical & plumbing services, air conditioning etc. Electrical and plumbing services are very essential for tenants and occupants of the building. The owner can hire electrical and plumbing professionals for their routine maintenance of building.

Services 

To keep your property well maintained and looking its best always, enhance the quality of cleaning and maintenance products. Maintenance and cleaning companies offer services with financial and environment benefits in Sydney. They always focus on best equipments such as heating pumps and cleaning products in interior part of buildings. 

Building maintenance and cleaning companies identify needs of building maintenance from the existing planned maintenance profiles, defects in the buildings and comments. These needs and requirements are presented to the building owners in a simple way.  Resources for maintenance are optimized and identified with available tools, equipments by the company.  Building cleaning services always tried to clean building not only to create their promotion but to try to make good feeling in the building.  

Selecting Best Building Maintenance & Cleaning Services

Building maintenance is the important term in office building, apartments, church or warehouses. Business owner have a responsibility to keep clean, safe, and maintain their structure. There are different types of services available to keep clean the buildings such as building repairing, cleaning services, plumbing services etc. 

Choosing the best building maintenance service is very important. Building owners have to discuss the requirements of building maintenance & cleaning. It is very important to choose right cleaning service that feels good. Right building maintenance services depends on authority of the owner and the management. Services are available for different homes and structures. The services should fitted for maintenance and cleaning of buildings.  Building cleaning company focuses on the variety of building structure and provides best cleaning services with the experts. By selecting the professional maintenance company in Sydney everyone can ensure that their apartment will be clean and healthy.